Meta Pixel can be easily integrated, whether you use the embed code (website widget) or the direct link to the Atleta registration page. The recommended way is to use the embed code on your website, as it often requires no configuration at all and avoids cross-domain tracking. If you don't have a website or just don't want to use the embed code, you can of course use Meta Pixel on the direct registration page.

Installation: Via the embed (recommended)

The embed code automatically detects and uses existing integrations on your website, so you only need to add Meta Pixel to your website if it is not already the case. It doesn't matter how you load the Pixel code on your website.

Installation: via the Atleta registration page

If you use the direct link to checkout, you can log in to Atleta and add your Meta Pixel ID via the integration page in the project settings.

Want to measure the activity on your website and your Atleta registration form? You should then use Google Tag Manager on your website and enable Cross Domain Tracking, or use the embed code (see above).

Meta Pixel

Atleta sends events to your Meta Pixel about how visitors click through the checkout and when an order is placed. You can use this information when defining audiences and conversions in Meta Business Suite.

Event: CheckoutStep

Fields: event_id, event_title, step (ticket, personalization, extras, details or payment)

Event: Purchase

Fields: event_id, event_title, content_type, content_ids, contents, currency, value (the total order amount)