Meta Pixel
Measure the effectiveness of your ads.
Gain insights into page views and purchases by defining audiences and conversions in Meta Business Suite. If you use the Atleta embed, you must add a Meta Pixel to your own website.
Atleta sends events to your Meta Pixel about how visitors click through the checkout and when an order is placed. You can use this information when defining audiences and conversions in Meta Business Suite.
How does it work?
